The New Rules of Marketing and PR
Author: David Meerman Scott
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
Among other things that you will learn from this book are:
* How the Internet has changed marketing and public relations
* What new techniques maximize Web-based marketing
* What roles blogs, wikis and listserves play
Download eBooks :
http://uploading.com/files/B4HTDWWX/New%20Rules%20of%20Marketing%20and%20PR.pdf.html
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