Marketing Kit for Dummies

Product Description

In his bestselling book Marketing For Dummies, Alexander Hiam revealed the secrets of effective marketing for every kind of business. In the first edition of Marketing Kit For Dummies, he presented a wealth of practical and effective tools and tactics for implementing effective campaigns quickly and cheaply. This new edition of Marketing For Dummies offers all the proven advice as the first edition, but with new information and state-of-the-art Internet marketing techniques.

Whether your business is large or small, staffed by a few people, a few hundred, or thousands, Marketing Kit For Dummies, 2nd Edition offers everything you need to know — and all the tools you need to implement — for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn’t, this book covers all the bases:

Tap into the power of the Internet
Create buzz with publicity
Research, plan, and budget effectively
Set up winning sales promotions
Generate sales with action ads
Launch winning Web campaigns

Expert author Alexander Hiam — marketing specialist, business professor, and operator of an independent consulting firm — gives you the handy specialized tools that make marketing a breeze. The accompanying CD-ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you’ll learn how to:

Master the five Ps of marketing
Evaluate the effectiveness of your marketing plans
Design a marketing plan that works
Perform customer research
Improve your creative skills — and your campaigns
Write winning marketing copy
Develop a campaign budget and stick to it
Brand your business
Develop promotional campaigns
Design brochures, catalogs, and newsletters
Bring customers back with great customer service
In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn’t matter how great your product or service is if your customers don’t know about it. With Marketing Kit For Dummies, 2nd Edition, you’ll have no trouble bringing in new business — and more dollars.

From the Back Cover
Quick and easy Web marketing techniques

"As good as an MBA in marketing."
—Elaine Biech, author, The Business of Consulting

This indispensable book-and-CD kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready-made forms and templates, the latest in online marketing, and even more specialized information for small business owners, this newly updated edition is better than ever.

Discover how to

Impress and retain key customers
Create buzz with publicity
Research, plan, and budget effectively
Set up winning sales promotions
Generate sales with action ads
Launch effective Web campaigns
All this on the bonus CD-Rom

Marketing plan and budget templates
Spreadsheets to create sales projections, coupon profitability analysis and more
Hiam's Marketing Audit forms, a customer service survey along with templates for designing print ads, brochures, business cards, press releases and sales scripts
Please see the "About the CD-ROM" Appendix for details and complete system requirements.

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